Cleaning up your digital footprint: If people search for your business on Google, Bing or Yahoo, what do they find? Take a moment to search your business and see what comes up.
Take a look at your website today. What does the content look like? Are there spelling errors?
Every 3-5 months you should reassess your overall digital presence. Keep an eye out for reviews on websites like Google for Business or Yelp. Review and update your website frequently. Asking someone you trust to point out areas that you can improve will bring fresh perspective.
When checking your website make sure any links that you've posted are still working. If you are using Facebook and Twitter for your business, Simpl has made it easy to connect these accounts to your website so your customers can easily find you. Make sure these buttons (at the bottom of your Simpl website) are working.
The holiday season is the perfect season to bring in new business.
People are in the mood to look around and find one of a kind items or the perfect gifts for their loved ones. There are parties galore. For salons and stylists this is an ideal time to capture customers who may not usually visit you.
Business is also about relationships, putting your best foot forward. Working on your holiday marketing can help improve your bottom line. Give a customer a fantastic experience and they will be praising your to all of their friends. Positive buzz that is spread by word of mouth is one of the most effective types of marketing.
How can you get make the most of this holiday season?
Here are 3 easy tips:
1. Use your website! Having a mobile-friendly website is a must nowadays to attract clients. You can promote it through social media ads on Facebook and Twitter, it depends on your marketing budget. Don't forget to link to Facebook and Twitter directly from your Simpl site to make it easy for customers to find your social pages. Whenever you make adjustements to your website Simpl can automatically post the update to Facebook and Twitter. For help setting this up visit here.
2. Post More on Social Media Sites. Be visible. The best way to be visible in todays marketplace is to post more often. Facebook allows your to target adverts to your local area, which means you can be seen by the people most likely to use your service. Posting content more often, as long as it is relevant, interesting, and reliable, will also expose you to more people. Create Holiday themed photos for your cover photos and if you are offering seasonal specials make sure they're placed prominently online on every medium that you are using.
3. Do more than sell. Christmas, Hannukah, Kwanza and the many other holidays that fall into this time of year are special because of the people and the meaning behind the celebrations, not the material items. During this time share more funny and hearfelt posts with your followers. Show people your human side by sharing that cute Coca Cola commercial or a cartoon clip that makes you laugh. Keep things 'Merry and Bright' and keep the holiday cheer flowing. Your followers and customers will thank you!
Services offered through companies like Google can be a huge help to a small business. With Google business you can list your company to make it easier for people to find you. Customers can leave reviews of your business, whether it's a brick and morter store, or hosted on a website. It's beneficial to have your business listed in as many places as possible. Free sites hosted by large companies like Google can give you a little boost. Check out your local yellow pages and small business community initiatives that can help spread the word about your company. You may also find that there is heaps of support for business like yours as local town councils look for ways to keep people shopping within their communities. #shopsmall #shoplocal are trending around the globe as people discover the benefits of supporting their local businesses.
With recent updates to the iOS system more and more emojis have been added giving users more characters to tell their story. Using Emoji in the title of a page, or as emphasis in a news story, creates a playful vibe and readers engage more with the content. It is no secret that people are visual beings, so including these fun characters in your website is a must! Simply select the emoji you want to use from the keypad and your off!!
Tip: Emoji look great on the title bar of your website and on page headers! Visit Apple Support for more information about their hunderds of new emoji!
Have you ever struggled with when to Tweet? What to Tweet? Who to Tweet?
Social interactions as a business can be tricky. As a business owner you directly impact your brand and if you or an employee is posting to your social media accounts then you need to know what the acceptable etiquette is to ensure that your brand doesn't fall into any mishaps!
Here are 3 practical ways to manage your Tweets effectively:
1) Impressions last As a general rule all hashtags should be researched before they are used. If you see a trending hashtag look up what the hashtag is about before using it on a post, even if it looks like the perfect opportunity to piggyback on the success of the hashtag. They say there is no bad press, but using a hashtag inappropriately is the equivalent of putting your foot in your mouth when meeting your date's parents for the first time.
2) Engage with those you follow and those following you Twitter is at its absolute best when people are engaged. Whether you are retweeting, favouriting a post you want to revisit, or asking another business a question, Twitter was developed to foster online conversations and should be used for that purpose! The most active users are the ones who get the most out of the experience. The more you post and retweet the more people will notice you and start following you. Make sure your Simpl website is linked to your Twitter page and your Twitter links to your Simpl website. If you need help learning how to publish website updates to your social media sites you can visit Simpl's help pages here.
3) Post often Post often, but avoid posting the same thing over and over again. Twitter works in real time so all posts will show up in a follower's feed. This differs from Facebook where algorithms are used to determine who sees each post. As a business try posting at least once a day, both your own content (photos of items you're selling, deals your offering, photos of your work etc) and retweeting content that people you follow are posting.
Holidays are the perfect time to attract new clients and reward existing customers.
Whether it's the numerous celebrations in December or the kick off of the summer season with long weekends in May, create content and a marketing initiative that reflects the time of year. To help you make the most of the upcoming festive season, here are some tips to help get your business and your website in top form!
+ Take photos of items your are selling next to ornaments and decorations. Twinkle lights are a crowd favourite.
+ Share photos on your website and social media of your brick and mortar business dressed up for the season. Maybe it's your salon window featuring a beautiful Christmas Tree.
+ Do you love listening to Bing Crosby crooning as you paint or edit photos? Let your followers know, they will get some insight into you as a business owner.
+ If your Simpl website features a shop/store then create a reason for people to come back often!
+ Share a flash sale on Facebook and Twitter and give hint about when the next will be offered. Paste a link to your website shop in the message so customers know exactly where to go to find the deal!
There are many ways to use your website and social media platforms to engage with existing customers and encourage new ones, show us on Twitter you are engaging with your customers this season by tagging @simplapp in your post!
The Simpl community has created a wide variety of websites. We love seeing how our users represent their interests. Apt8i has art magazine recommendations, pictures of her art as well as a blog. Her website landing page features fun artwork that draws people in!
1. Person who builds a website quickly and easily;
2. Home business or self-employed professional running a digital enterprise;
3. Entrepreneur, startup or creative developing a mobile-friendly web presence;
4. Mobile app or software used in the production of a website; eg 'Simpl is the world's simplest website builder';
5. Mobile-savvy person creating webpages from their iPhone or iPad
See also: Web page creator, site builder, website maker, mobile web site